A small group of researchers from the U.K. has found that exposing people to just 15 minutes of viewing pictures of women can influence their perception of the ideal female body type. In their paper uploaded to the bioRxiv preprint server, Jean-Luc Jucker, Tracey Thornborrow, Lynda Boothroyd and Martin Tovee describe research on people unexposed to modern media and their suggestibility regarding how they believe a woman should look.
The researchers asked 80 individuals of various ages and both genders to sit alone at a computer and use software that allowed them to build a woman based on what they believed the ideal female form to be. Each was then shown multiple pictures of women from a clothing catalogue for approximately 15 minutes—some saw pictures from a "normal" catalogue that used typically thin models and some from a plus-size catalogue. Then, each participant was once again asked to create the perfect female form on the computer.
The researchers report that those people who had viewed the pictures of thin models created on average thinner women using the software on the second trial, while those who had viewed the plus-sized models increased the size of the virtual women they created.
The researchers suggest that their experiments show that perceptions of the ideal body type can be influenced by looking at pictures of women for a mere 15 minutes. The group notes that their study was not able to offer any evidence of how long the effect might last, but suggest that people living in places where women are virtually always presented in the media as thin are likely to experience a lasting impact. The team notes also that those people who volunteered in the study are scheduled to be wired for electricity very soon, giving them access to television and the internet. Because of that, the group took it upon themselves to report their findings to local schools and churches.topics from